Teamwork and collaboration is the key to our successful innovation.


Harry Welby-Cooke and Pieter Scholtz launched ActionCOACH in South Africa in 2007. The Southern African team now has two head office Franchise Support Centres; one in Centurion for the Gauteng business and one in Stellenbosch for the rest of South Africa.

The team is always ready to provide any support needed. They are easily available via email, phone and even have scheduled weekly check-ins to help franchisees.

Franchise Support Center Team

Belinda Welby-Cooke

Belinda Welby-Cooke

Office Manager & Finance

Somerset West, Western Cape

Placid Belinda prefers working in the background and loves to tackle the work other people don't always fancy. When she is not spending time with her three kids, she thoroughly enjoys looking after and visiting with babies at Heartlands Baby Sanctuary.

Harry Welby-Cooke

Harry Welby-Cooke

Country Partner

Somerset West, Western Cape

What proudly South African Harry loves about his job is seeing people succeed and how their true joy comes back as a result. He loves watching people start having fun again once their business stress subsides. When not at work, Harry's adventurous side comes out. His true happy place is on one of his motorcycles exploring the beautiful country, camping with his family, music, wine, the sea, and experiencing life.

Yaghyaa Khan

National Marketing Coordinator

Stellenbosch, Western Cape

Yaghyaa is an avid F1 and Football fan. He loves technology, marketing and business and finding creative ways to combine the three. When he is not at work he is spending time with his family and friends finding new places to go and new sweet things to try.

Alexander Hooper

Franchise Developer

Cape Town, Western Cape

Alex is an avid football fan and enjoys physical fitness, he participates regularly in the Parkrun. He also enjoys the outdoors and spending time with his friends.

Asna Bailey

Marketing Assistant

Somerset West, Western Cape

Asna is an enthusiastic person with a gift for design. She loves spending time with her family and enjoys the outdoors especially camping.